Campaigns are both art and science, simultaneously operating in concert and at odds. The science side, embodied in the “data folks,” analyze which messages work in which communities, how to mobilize volunteers, and determine the best way to spend each dollar. The art side, personified by the media team (including digital/social media), take the candidat…
Keep reading with a 7-day free trial
Subscribe to Battle For the Heartland to keep reading this post and get 7 days of free access to the full post archives.